I can’t remember a time where
I wasn’t selling something.

From a former Marine to consulting for some of the biggest brands in the world, becoming a bestselling author, and establishing himself as the sales industry’s elite high-performance advisor.

I can’t remember a time where I wasn’t selling something.

How I went from a college dropout and former marine to leading the greatest sports franchises in the nation, becoming a bestselling author, and establishing myself as the sales industry’s expert advisor.

Let My Experience Work For You!

Over the past two decades, Lance has followed his passion for developing strong business leaders and salespeople by tapping into his natural ability to connect with others and foster an environment for learning and coaching.

As owner, president, and CEO of Tyson Group, he facilitates, trains and conducts over 100 workshops annually in areas such as performance, management, leadership, sales, sales management, customer service, and team building.

In 2002, he took over several Dale Carnegie Training operations in the Midwest. He started with Cleveland then moved on to Columbus, and eventually took over the Cincinnati and Indianapolis marketplaces. Under his leadership, these marketplaces experienced 23 percent growth to become the largest Dale Carnegie Training operations in the Western Hemisphere.

In 2010, Lance sold his interest in Dale Carnegie and formed PRSPX in Dublin, Ohio to help clients build effective sales ecosystems. PRSPX has since been restructured as Tyson Group to provide services to assess sales teams, diagnose their needs, and equip them to be better salespeople and leaders.

He now focuses on the mission of Tyson Group: to coach, train and consult with sales leaders and their teams to compete in a complex world. He has made a home in Dublin, Ohio with his beautiful wife and three wonderful children.


What Other Businesses Have to Say

I have trusted him with my sales and service staffs, my leadership teams and in many ways helping me with my own self awareness and identifying opportunities.

— Jarrod Dillon
Vinik Sports Group

Lance and his team are invaluable resources and truly the best at what they do. From sales training to sales talent assessment, as well as executive coaching and mentoring, working with Lance will always be one of the best and easiest decisions I make every year.

— Todd L. Kline
WME (William Morris Endeavor)

I don't know anyone who love's their work more and has more conviction for their work then Lance does. He has created a remarkable career because of that. What that means to you is that Lance is able to transfer that energy and passion to your sales team and compel them to dazzle and delight your own clients.

— Skip Reynolds
Skip Reynolds Consulting & FranchiseBizExperts

Get to Know the Sales Leaders In My World

Whether you’re a sales producer aspiring to move into leadership or already an established leader, you’re always looking for ideas to stay on top of your game. Lance has assembled a series of interviews with some of the top sales leaders in the world of professional sports, entertainment, tech, and finance to share experience and insights. If you want to grow your sales team and your leadership skills without recreating the wheel every time, listen to Against the Sales Odds and start advancing your career today.