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CREATE YOUR OPPORTUNITIES
WHERE THEY DON’T EXIST
Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).
Here’s My Point of View
Get to Know the Sales Leaders In My World
Whether you’re a sales producer aspiring to move into leadership or already an established leader, you’re always looking for ideas to stay on top of your game. I have assembled a series of interviews with some of the top sales leaders in the world of professional sports, entertainment, tech, and finance to share experience and insights. If you want to grow your sales team and your leadership skills without recreating the wheel every time, listen to Against the Sales Odds and start advancing your career today.
Let’s Have the Right Conversation
Endorsements
What Other Businesses Have to Say
“Lance knows sales. He knows there is no magic elixir for successful salespeople because they get ahead by developing and practicing their game. Using the skills he developed over decades in the marketplace, Lance teaches the entire sales continuum from qualifying prospects to overcoming objections to closing the deal. Our company benefitted from Lance’s methods and you will too. Read this book and take advantage of Lance’s time in the trenches—selling truly is an away game.”
— Michael J. Kuntz
Executive Vice President,
Turner Construction
“Lance Tyson brings a unique style to the world of sales training. His passion, knowledge for the business, and ability to relate to the sales representatives is second to none. What I love most about Lance is his willingness to jump into the mix with the team. I have spent over fifteen years in the world of sports and I have never seen another trainer pick up a phone or write an email on behalf of a salesperson like Lance does. If you have not hired him already, give him a call today. Your sales team and business will thank you later.”
— Al Guido
President, San Francisco 49ers
“I have worked with Lance Tyson for fifteen years through two different sports organizations. Through great leadership and sales coaching from Lance, my business game has reached another level. This book does a great job of showcasing his strategy for winning in the business of sports.”
— Kerry Bubolz
President and COO, Vegas Golden Knights
Resources to give you the unfair advantage
Igniting Sales EQ
The best salespeople exhibit behavioral activity that matches those that they are dealing with & go out of their way to make that connection. That means having a high EQ (Emotional Intelligence). Develop your sales EQ and start closing more deals.
Selling is an Away Game
I know what it takes to succeed in the industry and have compiled my knowledge to help companies and individuals increase sales production, shorten sales cycle time, reduce cost of sale, and develop outstanding sales talent.
The human sales factor
In my latest book I lay out the five critical categories of Emotional Intelligence (the key to H2H Prospecting) that I teach my clients. As well as the Six Strategies to igniting your EQ, so you’ll be armed and ready with the H2H skills you need to get what you want when you want it.
What I do Better Than Anyone
1-on-1 Negotiation
Training
Regardless of a person’s role in a company, they often find themselves in a situation that requires negotiation on behalf of their department, their team, or their company. For a sales person, level-headed negotiations are a key to success. In this training, participants will learn how negotiating is different from resolving an objection, and they will gain the unique set of skills that are required to navigate any negotiation. The goal is to provide strategies and tactics for understanding the person they are negotiating with, what they want to get from that person, and what that person wants to get from them. Our instructors will teach the negotiation process and how to gain insight into the buyer’s mind.
Closing the Complex
Sale
Does the market drive the sales offering or does the sales offering drive the market? In a technology-driven world, people have unlimited access to knowledge—and that includes your customer. Your sales team is facing different challenges because today’s buyer has more information at their fingertips than ever before. It’s time to refine your sales team’s skillset and give them the strategies and tactics to build a connection with customers, generate interest, and create dialogue. By adapting their approach and implementing Away Game Selling, your team can partner with your customers to achieve the desired solutions. The Away Game Selling model is a scalable, measurable, and repeatable approach that will equip your team with the tools to achieve predictable results. It’s more than a training program that provides relevant examples. It’s an applicable approach to understanding the strategy needed to obtain consistent results in a complex world.
Get in Touch
Find out how I can give you a competitive edge in your markets.
